Press release - Mercedes-AMG Customer Racing
The internationalisation of the Customer Racing programme at Mercedes-AMG continues to make good progress. After North America, where the support offering has been successfully expanded since the end of 2016, the German manufacturer is now also strengthening its motorsport commitment in the Asian market. The mainstay of this expansion is a new technology and logistics centre located in Beijing and Teinjin, which ensures that parts are supplied quickly and that teams receive expert technical support. Furthermore, Mercedes-AMG will also attend the biggest Asian GT series and events with its own service and spare parts container.
Customers of Mercedes-AMG Customer Racing enjoy great success all over the world. Time and again, racing cars from Affalterbach have achieved top results at circuits throughout Asia. One of the latest highlights was the title win in the Blancpain GT Series Asia, which was launched in 2017, courtesy of Customer Racing team GruppeM Racing. That very team has since also won the opening round of the 2018 season. In order to keep pace with the ever-increasing standards and high demand for Mercedes-AMG GT3 and Mercedes-AMG GT4 racing cars, Mercedes-AMG Motorsport is now significantly expanding its on-site Customer Racing support. As such, teams in Asia will receive exactly the same high standards of comprehensive service as in Europe and North America.
The new technology centre in Beijing and logistics centre in the city of Tianjin, will play a major role in the expansion of the programme. In the future, this facility will offer the complete range of services, as well as a comprehensive supply of parts for teams’ cars from Affalterbach. In addition, the complex can also host training courses and be used for repairs and modifications. A dedicated service and technology hotline offers additional support for the teams.
As well as the technology and logistics centre, Mercedes-AMG is also expanding its presence at race events. Customer Racing teams in the Blancpain GT Series Asia, the China GT Championship and at the iconic Macau Grand Prix (FIA GT World Cup) can take advantage of the dedicated Mercedes-AMG service and spare parts supply at the racetrack, as well as the support offered by the appropriate experts on site.
Working closely with Mercedes-AMG China, the motorsport offering at the AMG Driving Academy is also being expanded. Teams and drivers can test the Mercedes-AMG GT3 and the Mercedes-AMG GT4 on site at selected track days. They will receive professional support from international AMG instructors. In the future, the expanded scope of the offering will also include complete training sessions with technical and strategic support from works employees.
Tobias Moers, CEO of Mercedes-AMG GmbH: “Asia has been an extremely important market for Mercedes-AMG for a long time. There is great enthusiasm for our performance cars here. As such, the competitive environment provided by a series like the Blancpain GT Series Asia, with races in China, Malaysia, Thailand and Japan, offers the ideal platform for us. In expanding the Customer Racing programme, we are positioning ourselves even more professionally here and also strengthening our brand presence in Asia. I am very much looking forward to working with our partners on site and wish all the teams the very best.”
Stefan Wendl, Head of Mercedes-AMG Customer Racing: “I am delighted that motorsport in Asia – particularly GT racing – has grown in popularity in recent years. The standard of racing increases from year to year. As such, it was a logical step to expand our programme in Asia. Our goal is to provide the same outstanding support in Asia as we already offer in Europe and the USA. On the one hand, this is in appreciation of the hard-working Customer Racing teams in Asia. On the other hand, it is also a key factor in achieving sustainable success on the racetrack.”